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WORLD 4032 Mass Culture Dress Maroon Print

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This collection was created with 23 Skidoo, the 1960 American tall tale, in mind with inspiration from the era’s colloquial slang and iconic mementos.

Mass culture conveys the idea that such culture emerges spontaneously from the masses themselves. In America, the 1920s was the first time more citizens lived in cities than on farms. The nation’s total wealth and economic growth swept many into a consumer society- where people from coast to coast bought the same goods, listened to the same music and even used the same slang! This was the start of the roaring 20’s mass culture!

The WORLD Mass Culture dress is a shaped shift dress with a boat neck line, short sleeves and a pleated bell sleeve at the elbow cut from a weighted chiffon.