The mission of the Demeter Fragrance Library is to expand the use of fragrance, each day, everywhere. That is because great fragrance quite simply, makes for a better day. They want to get you to smell things the way a child would approach scent, with a fresh perspective of discovery. This fragrance in their words:
The cocktail. End of the day slight intoxication: strong, sweet with a sweet-deep juniper finish and citrus twist. A light, crisp fragrance that is right just about any time and anywhere. Our Gin & Tonic is essential refreshment from heat, tropical or otherwise.
In the 12th century, records reveal the distillation of the predecessor of what we call gin was practiced for medical purposes at Salerno Medical School. By the late 1680's Dutch exports of gin exceeded 10 million gallons a year. By the 1720's "Gin Madness" spread through London as an escape from the brutal life of the nascent working class. Dram shops advertise, "Drunk for a penny, dead drunk for two pence and a straw for nothing". In 1750 Londoners consumed 11 million gallons of gin per year. The tide turns in 1751 when the Tippling Act was passed by Parliament - the beginning of the end of "Gin Madness". The act eliminated small gin shops and left the distribution of gin to larger distillers and retailers. Within a few years consumption was down to 2 million gallons per year and the quality of gin improved. Gin's position in Britain moves up as it grows drier and more refined, and Gin is on its way to becoming a gentleman's drink.