{"product_id":"selahatin-whitening-toothpaste-sassafras-65ml","title":"Selahatin Whitening Toothpaste - Sassafras - 65ml","description":"\u003cp\u003eSASSAFRAS\u003cbr\u003eDense \/ Cold \/ Steady\u003cbr\u003eDarkness.Mineral.Pressure.Stonebreaker.\u003c\/p\u003e\n\u003cp\u003eSassafras, sarsaparilla, wintergreen, peppermint \u0026amp; menthol\u003c\/p\u003e\n\u003cp\u003eSelahatin is introducing the world of artisanal oral care. By converting colours and emotions into whitening toothpaste the brand has the ambition to elevate the experiences of everyday ceremonies.  Mouth care treated as ritual. Whitening toothpaste conceived where design, flavour, and performance meet – without hierarchy. Each flavour is composed with intent.\u2028Not to decorate the moment, but to inhabit it.\u003c\/p\u003e\n\u003cp\u003eThe Stockholm based brand Selahatin has been nominated in Wallpaper Design Awards, been named “one of the best grooming brands in the world” by GQ Magazine and called “the world’s most sophisticated toothpaste brand” by Monocle\u003c\/p\u003e\n\u003cp\u003eSASSAFRAS\u003cbr\u003eDense \/ Cold \/ Steady\u003cbr\u003eDarkness.Mineral.Pressure.Stonebreaker.\u003c\/p\u003e\n\u003cp\u003eSassafras, sarsaparilla, wintergreen, peppermint \u0026amp; menthol\u003c\/p\u003e\n\u003cp\u003e1000 ppm fluoride \/ Housed in aluminium tubes (recycles endlessly) \/ Anti-inflammatory \/ Made in Switzerland \/ Contains antioxidants \/ Vetted by The Swedish Dental Association \/ Vegan\/Cruelty free \/ Dermatologically tested\u003c\/p\u003e\n\u003cp\u003eA four-dimensional rejuvenating whitening process gentle enough for daily use\u003cbr\u003eDeep cleansing (Sodium Lauryl Sulphate)\u003cbr\u003eExfoliating (Hydrated Silica)\u003cbr\u003ePolishing and light-reflecting (Hydroxypatite)\u003cbr\u003eEnamel-bleaching (Sodium Bicarbonate)\u003cbr\u003eAnti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums\u003cbr\u003eThe natural amino acid Betaine moisturises and nourishes\u003cbr\u003eMineralising Hydroxypatite provides proactive care for sensitive teeth\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003cbr\u003eAQUA\/[WATER], SORBITOL, HYDRATED SILICA, CI 77891\/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, AROMA\/[FLAVOR], CELLULOSE GUM, PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, SODIUM FLUORIDE, SODIUM SACCHARIN, GLYCERIN, HYDROXYAPATITE, GAULTHERIA PROCUMBENS LEAF OIL\/[GAULTHERIA PROCUMBENS (WINTERGREEN) LEAF OIL], SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, POTASSIUM CHLORIDE, LIMONENE, MENTHOL, LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE\u003c\/p\u003e\n\u003cp\u003eFormulations may evolve over time. For the most current composition, please refer to the ingredient list shown on the product packaging.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eABOUT SELAHATIN:\u003c\/p\u003e\n\u003cp\u003eThe brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and wheelchair-bound. As a result of the injury, his sense of smell was attuned and amplified – taste and scent began to appear as colors in his head. A neurological phenomena known as synesthesia. \u003c\/p\u003e\n\u003cp\u003e– I was in recovery and everyday rituals became a way to escape reality. These small ceremonies made a big impact on my wellbeing. When my senses were activated by taste and smell, it was like someone was drawing pictures in my mind. The taste of my toothpastes rendered nothing but grey. I decided to change that, says Kristoffer Vural, founder of Selahatin. \u003c\/p\u003e\n\u003cp\u003eThe aromas are influenced by founder Kristoffer Vural’s roots. The son of a Swedish mother and a Turkish father, Vural grew up in northern Sweden and spent his summer on the Turkish west coast (the name Selahatin is an hommage to Vural’s Ottoman Empire-born grandfather). The juxtaposition between the Swedish quiet and mild-mannered, and the bold intensity of Istanbul characterises the Selahatin aromas.\u003c\/p\u003e","brand":"Selahatin","offers":[{"title":"Default Title","offer_id":52713821700312,"sku":"7350094771090","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0161\/2974\/files\/h3SBtYrGwSZLRXrB_WhiteningToothpasteSassafras65mlPrimaryLowRes.jpg?v=1792377370","url":"https:\/\/www.worldbrand.co.nz\/products\/selahatin-whitening-toothpaste-sassafras-65ml","provider":"WORLD","version":"1.0","type":"link"}