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DISCOVER WORLD STORES
DISCOVER WORLD STORES

Levi's

WORLD Loves Levi's

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.
Today, we call them “blue jeans.”

Every year, Levi's create a Pride collection to celebrate their friends and family in the LGBTQ community. It’s a way to increase visibility, get more people involved in the push for equality and give back. 100% of their net proceeds from Levi's Pride Collection go to OutRight Action International, working to advance human rights for LGBTQ+ people all over the world.

#LevisPride

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