Pride 2020 is about using your voice and being open and transparent. It’s about putting yourself out there and hiding nothing—literally and figuratively. This year, we’ve expanded our Pride collection to be more gender fluid than ever, with fun, provocative pieces (our crops and chaps), and iridescence and transparency (an early favourite is the Transparent Trucker Jacket). We also introduce oversized Trucker Jackets with Levi’s® Pride logo tie-dyed in the colours of the Transgender Pride Flag, and lavender as a nod to queer history—a reminder of how far we’ve come and how far we have to go.
A Message from Levi's: Our core beliefs are rooted in empathy and courage. Since our inception in 1853, we have striven to champion equality, inclusiveness and progress. We have been longstanding, vocal supporters of LGBTQ+ equality. One of the ways we celebrate the LGBTQ+ community is through our annual Pride Collection. Each year, 100% of proceeds from the collection are donated to support our LGBTQ+ partner organisations. In 2019/2020, proceeds of the collection will benefit OutRight Action International.