Selahatin Whitening Toothpaste - Steam Will Rise - 65ml
Steam Will Rise
Pale / Slow / Evaporating
Top. Grapefruit & Citrus
Heart. Cucumber, Vanilla & Almond
Base. Juniper, Eucalyptus & Peppermint
Mouth care treated as ritual. Whitening toothpaste conceived where design, flavour, and performance meet – without hierarchy. Each flavour is composed with intent. Not to decorate the moment, but to inhabit it.
"Steam Will Rise began as a feeling rather than a flavour – it evokes a liminal state where form dissolves, edges blur, and thought lifts from the body. I grew up surrounded by forests that felt almost black in autumn: cold ground, wet leaves, a silence that pressed back. The world narrowed. I wasn’t inside it anymore."
– Kristoffer Vural, founder of Selahatin.
A season turning inward, suspended between presence and disappearance.Grapefruit and citrus open, fleeting as cold air against warm skin.The heart – cucumber, vanilla and almond – unfolds pale and vaporous.As the composition settles juniper wood, eucalyptus, and peppermint emerge like forest dusk.Held just long enough to be lost.
1000 ppm fluoride / Housed in aluminium tubes (recycles endlessly) / Anti-inflammatory / Made in Switzerland / Contains antioxidants / Vetted by The Swedish Dental Association / Vegan/Cruelty free / Dermatologically tested
A four-dimensional rejuvenating whitening process gentle enough for daily use
Deep cleansing (Sodium Lauryl Sulphate)
Exfoliating (Hydrated Silica)
Polishing and light-reflecting (Hydroxypatite)
Enamel-bleaching (Sodium Bicarbonate)
Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
The natural amino acid Betaine moisturises and nourishes
Mineralising Hydroxypatite provides proactive care for sensitive teeth
Ingredients:
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, SODIUM FLUORIDE, JUNIPERUS COMMUNIS FRUIT OIL, GLYCERIN, LIMONENE, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, CITRUS AURANTIFOLIA OIL/[CITRUS AURANTIFOLIA (LIME) OIL], POTASSIUM CHLORIDE, MENTHOL, CITRAL, CITRUS AURANTIUM AMARA PEEL OIL/ [CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
Formulations may evolve over time. For the most current composition, please refer to the ingredient list shown on the product packaging.
ABOUT SELAHATIN:
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and wheelchair-bound. As a result of the injury, his sense of smell was attuned and amplified – taste and scent began to appear as colors in his head. A neurological phenomena known as synesthesia.
– I was in recovery and everyday rituals became a way to escape reality. These small ceremonies made a big impact on my wellbeing. When my senses were activated by taste and smell, it was like someone was drawing pictures in my mind. The taste of my toothpastes rendered nothing but grey. I decided to change that, says Kristoffer Vural, founder of Selahatin.
The aromas are influenced by founder Kristoffer Vural’s roots. The son of a Swedish mother and a Turkish father, Vural grew up in northern Sweden and spent his summer on the Turkish west coast (the name Selahatin is an hommage to Vural’s Ottoman Empire-born grandfather). The juxtaposition between the Swedish quiet and mild-mannered, and the bold intensity of Istanbul characterises the Selahatin aromas.