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PONSONBY MARKET DAY THIS SATURDAY 7th DECEMBER
PONSONBY MARKET DAY THIS SATURDAY

MIZENSIR Musc Eternal EDP 100ml

$389.00
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Let’s try first to imagine a bunch of roses, jasmine and white hawthorns, nested in a white musk cocoon, which would be terrifically powdery thanks to the elegance of Florentine iris… Then let’s add a gourmet touch thanks to the tonka bean, that brings its almondy feel to the fragrance. Here, appears Musc Eternel, a musky and sensual touch which stands like a second skin.

OLFACTORY FAMILY: MUSKY - POWDERY

Top notes: Bulgarian rose essence, Paradisone®.

Heart notes: absolute iris, Egyptian jasmine absolute, Hawthorn accord 

Base notes: white musks, tonka bean absolute

 

MIZENSIR GENÈVE

Swiss Craft House founded in 1999 in Geneva by the master perfumer Alberto Morillas. The exclusive Mizensir Parfums line is the result of a profound reflection by Alberto Morillas. For many years, he has been thinking about the creation and composition of eau de parfum for both women and men. Following a personal creative process and enjoying total freedom, he aspires to achieve the perfect balance, always faithful to his imagination. For Mizensir, he was inspired by his memories of yesterday and today, his many travels, his remarkable encounters, but above all by his famous garden, his Madeleine de Proust. In his image, the Mizensir Parfums line is unique, surprising, diversified, original and unique.

 

ALBERTO MORILLAS

In the heat of Andalusia, the scents of fleur d'oranger, jasmine, rosemary and incense have bathed his youth.

Before going to school, it was traditional to comb one's hair and wear cologne, which could be bought by the litre at the pharmacy. This clean smell, characteristic of Cologne, was the first perfume that aroused his sensitivity. Having followed his parents into exile in Switzerland when he was only 11 years old, Alberto Morillas continued to visit perfume shops, which at the time was rather rare for boys of his age. His fascination with Old Spice, its cinnamon and spice scents and later L'Eau Sauvage by Dior and Un Homme by Caron were the first perfumes he wore on his own initiative.

However, he was unaware that behind each of them was a creator and therefore a profession. The turning point came in 1970, when he was studying at the Beaux-arts in Genève, reading a portrait of Jean-Paul Guerlain in Vogue radically changed his perception of the perfume profession. Without a doctorate in chemistry, he managed to convince Firmenich to offer him a position in the scientific research department on natural essences directed by Dr. Säuberli. In direct contact with the designers who entered the laboratory, Alberto Morillas perfected his knowledge of fine perfumery and began to compose his own perfumes on the sly, despite the ban. Defying the rules in force, he undertakes to present his first juice to the House's authorities... an act that marks his entry into the world of perfumery.

Seduced and surprised, Firmenich suggested to the young man who "creates perfumes without being a perfumer" that he cross the Atlantic and pursue specific training in New York. He obtained the title of Perfumer in 1977 and  with the successes of Byzantius de Rochas, CK One by Calvin Klein, Pleasures by Estée Lauder, Acqua di Gio by Giorgio Armani and Pi by Givenchy, Alberto Morillas received the title of Master Perfumer in 1998. Today, Alberto Morillas is one of the nine Master Perfumers of Firmenich and he constantly pushes his creative mastery to new heights.