Selahatin Whitening Toothpaste - Steam Will Rise - 65ml
The summer smelled and sniffed. The vegetation peaked forcefully.
A battle between the summer’s white sunshine and the axis of earth raged. This battle was always waged this time of the year and it would be won by the axis of the earth.
Everyone knew it except for the sun.
Although doomed to fail the sun fought until its last ray of sun. But nothing helped against fall.
– ‘Steam Will Rise’ depicts fall through a refined blend of aromas. The name connotes a dissociative state and is about how to disappear. I’ve always wanted to be able to lose myself in our products, like I lose myself in music. I decided to make the tube for 'Steam Will Rise' in raw aluminium because the aroma tastes silver, says Kristoffer Vural, founder of Selahatin.
Top. Juniper, Cucumber & Lime
Heart. Eucalyptus, Bitter Orange, Peppermint & Menthol
1450 ppm fluoride
Housed in alutubes (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/Cruelty free
Dermatologically tested
A four-dimensional rejuvenating whitening process gentle enough for daily use
Deep cleansing (Sodium Lauryl Sulphate)
Exfoliating (Hydrated Silica)
Polishing and light-reflecting (Hydroxypatite)
Enamel-bleaching (Sodium Bicarbonate)
Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
The natural amino acid Betaine moisturises and nourishes
Mineralising Hydroxypatite provides proactive care for sensitive teeth
AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, PEG-12, AROMA/[FLAVOR], DICALCIUM PHOSPHATE DIHYDRATE, SODIUM FLUORIDE, JUNIPERUS COMMUNIS FRUIT OIL, GLYCERIN, LIMONENE, SODIUM SACCHARIN, HYDROXYAPATITE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, CITRUS AURANTIFOLIA OIL/[CITRUS AURANTIFOLIA (LIME) OIL], POTASSIUM CHLORIDE, MENTHOL, CITRAL, CITRUS AURANTIUM AMARA PEEL OIL/ [CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL], LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE
ABOUT SELAHATIN:
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and wheelchair-bound. As a result of the injury, his sense of smell was attuned and amplified – taste and scent began to appear as colors in his head. A neurological phenomena known as synesthesia.
– I was in recovery and everyday rituals became a way to escape reality. These small ceremonies made a big impact on my wellbeing. When my senses were activated by taste and smell, it was like someone was drawing pictures in my mind. The taste of my toothpastes rendered nothing but grey. I decided to change that, says Kristoffer Vural, founder of Selahatin.
The aromas are influenced by founder Kristoffer Vural’s roots. The son of a Swedish mother and a Turkish father, Vural grew up in northern Sweden and spent his summer on the Turkish west coast (the name Selahatin is an hommage to Vural’s Ottoman Empire-born grandfather). The juxtaposition between the Swedish quiet and mild-mannered, and the bold intensity of Istanbul characterises the Selahatin aromas.