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The Virtue - Back Beach - 50ml Parfum

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Made by our hands and hearts.

A healing scent of home.

Tempestuous, yet peaceful.

A salty scent with a velvet heart of the wildest woman.


TOP : Sea Salt, Bergamot, Saffron

MIDDLE : Black Tea, Rose

BASE : Nutmeg, Birch Tar, Ebony Wood

Designed and made in New Zealand

The Virtue is the glorious love child of Creative Director Brooke Lean and her talent for capturing moments that move the soul, bottling them into something that stirs us profoundly on an emotional level, transporting us to a moment in time that has deeply imprinted upon us. 

Brooke has worked for over six years in collaboration with perfumers in Grasse France, to create The Virtue’s signature fragrances, each one capturing pure magic, and speaking to the soul, evoking moments of perfect nostalgia, and both transporting and empowering the wearer from the second the scent leaves the bottle. All designed in New Plymouth and made in New Zealand, The Virtue captures the magic that is the moments that add depth to a life well lived.