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The Virtue - Hand Rolled Charcoal incense - Back Beach Scent 50 Sticks

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Combining tradition with a refined blend of premium perfumes, The Virtue Incense release a delicate, timeless fragrance when burned.

A modern take on a classic ritual.

50 Sticks


Made by our hands and hearts. A healing scent of home. Tempestuous, yet peaceful. A salty scent with a velvet heart of the wildest woman.

NOTES TOP : Sea Salt, Bergamot, Saffron
MIDDLE : Black Tea, Rose
BASE : Nutmeg, Birch Tar, Ebony Wood

Designed and made in New Zealand The Virtue is the glorious love child of Creative Director Brooke Lean and her talent for capturing moments that move the soul, bottling them into something that stirs us profoundly on an emotional level, transporting us to a moment in time that has deeply imprinted upon us. 

Brooke has worked for over six years in collaboration with perfumers in Grasse France, to create The Virtue’s signature fragrances, each one capturing pure magic, and speaking to the soul, evoking moments of perfect nostalgia, and both transporting and empowering the wearer from the second the scent leaves the bottle. All designed in New Plymouth and made in New Zealand, The Virtue captures the magic that is the moments that add depth to a life well lived.