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The Virtue - Hand Rolled Charcoal Incense - Holy Smoke Scent 50 Sticks

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Combining tradition with a refined blend of premium perfumes, The Virtue Incense release a delicate, timeless fragrance when burned.

A modern take on a classic ritual.

50 Sticks

Holy Smoke; Where the Divine meets the Celestial.
Top: Cinnamon Bark, Clove, Tonka Bean 
Middle: Patchouli, Cherry Wood
Base: Frankincense, Oakmoss, Amber 

The Virtue is the glorious love child of Creative Director Brooke Lean and her talent for capturing moments that move the soul, bottling them into something that stirs us profoundly on an emotional level, transporting us to a moment in time that has deeply imprinted upon us. 

Brooke has worked for over six years in collaboration with perfumers in Grasse France, to create The Virtue’s signature fragrances, each one capturing pure magic, and speaking to the soul, evoking moments of perfect nostalgia, and both transporting and empowering the wearer from the second the scent leaves the bottle. All designed in New Plymouth and made in New Zealand, The Virtue captures the magic that is the moments that add depth to a life well lived.