“Beauty is women’s best revenge” - Serge Gainsbourg
The brand From NYC to Paris, Moscow or Sydney… Juliette intrigues the world. Armed with her perfume, the Shakespearian heroine goes wild. Life is too short, and pleasures too many, says Juliette. The Gun, metaphor for the perfume, weapon of seduction, or simple accessory of bluff, essentially symbolises the liberation of women towards men. And sometimes with a taste for revenge… But the concept is also influenced by romanticism. A modern version, where reinventing couple and femininity is a constant quest Launched in 2006, our philosophy is to approach perfumery as an art and to be present only through a limited distribution such as concept stores, department stores or specialised perfumeries.
Initiated to fashion by his great grandmother Nina and to perfumery by his grandfather Robert (creator of the famous « L’air du temps »), Romano has been surrounded by fashion and creation since childhood. Grateful to his family heritage, Romano Ricci also wanted to prove he could succeed by himself and express his own universe. He apprenticed in the perfumery world for 4 years, learning amongst the greatest, and then persuaded Francis Kurkdjian, the master of perfumery, to work with him. Then everything went along.
He launched “Juliette has a Gun” in December 2006, an original brand dedicated to women, willing to open a new type of elegance in the niche perfumery world. Metaphor for the perfume, weapon of seduction, or simple accessory of bluff, the “Gun” essentially symbolises the liberation of women towards men…and sometimes with an aftertaste of revenge… The creative Romano Ricci runs the “Maison Juliette has a Gun” personally, designing products and fragrances himself. In May 2011, the French Fragrance Foundation has honoured Romano Ricci with the "Special Prize of the Board" at "Les Parfums 2011" (FiFi Awards). Tradition with a zest of provocation, Romano is restoring perfumes to what they should always be: emblems of style and originality.