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Selahatin Whitening Toothpaste - Blue Forever - 65ml

$29.00
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Nostalgia is an ache in your heart far more potent than memory alone.

It’s the place we yearn to go again.

A place where we know we’re loved and safe.

Back home.

 

This theme is central to Blue Forever:

 

A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.

It’s about innocence, and innocence lost.

It’s about longing home, and longing away.

It’s about the blue ocean, and blue memories.

– Blue Forever is centred around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.

Selahatin is introducing the world of artisanal oral care. By converting colours and emotions into whitening toothpaste the brand has the ambition to elevate the experiences of everyday ceremonies. 

The Stockholm based brand Selahatin has been nominated in Wallpaper Design Awards, been named “one of the best grooming brands in the world” by GQ Magazine and called “the world’s most sophisticated toothpaste brand” by Monocle

1100 ppm fluoride

Made in Switzerland

Contains antioxidants

Housed in alu tubes (recycles endlessly)

Contains antioxidants

Vetted by The Swedish Dental Association

Vegan/Cruelty free

Dermatologically tested

A four-dimensional rejuvenating whitening process gentle enough for daily use

Deep cleansing (Sodium Lauryl Sulphate)

Exfoliating (Hydrated Silica)

Polishing and light-reflecting (Hydroxypatite)

Enamel-bleaching (Sodium Bicarbonate)

Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums

The natural amino acid Betaine moisturises and nourishes

Mineralising Hydroxypatite provides proactive care for sensitive teeth

Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, dicalcium phosphate, parfum/[fragrance], aroma/[flavour], glycerin, sodium fluoride, sodium saccharin, hydroxyapatite, synthetic fluorphlogopite, methylparaben, limonene, potassium chloride, menthol, linalool, leontopodium alpinum extract, tin oxide & eugenol.

 

 

ABOUT SELAHATIN:

The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and wheelchair-bound. As a result of the injury, his sense of smell was attuned and amplified – taste and scent began to appear as colors in his head. A neurological phenomena known as synesthesia. 

– I was in recovery and everyday rituals became a way to escape reality. These small ceremonies made a big impact on my wellbeing. When my senses were activated by taste and smell, it was like someone was drawing pictures in my mind. The taste of my toothpastes rendered nothing but grey. I decided to change that, says Kristoffer Vural, founder of Selahatin. 

The aromas are influenced by founder Kristoffer Vural’s roots. The son of a Swedish mother and a Turkish father, Vural grew up in northern Sweden and spent his summer on the Turkish west coast (the name Selahatin is an hommage to Vural’s Ottoman Empire-born grandfather). The juxtaposition between the Swedish quiet and mild-mannered, and the bold intensity of Istanbul characterises the Selahatin aromas.